Destroying Dailys is a Fort Myers, Florida-based apparel brand specializing in hand-drawn, car-themed clothing for automotive enthusiasts. Founded by local car enthusiast Alexander Cardenas in March 2023, the brand emerged from a desire to offer unique designs that stand out from mainstream car merchandise.
Alex personally creates all the artwork personally. The company utilizes high-quality materials, including 100% cotton tees, and employs both Direct to Garment (DTG) and local screen printing methods to produce their apparel.
By focusing on originality and quality, Destroying Dailys celebrates the creativity and individuality of car enthusiasts everywhere.
The Problem
Destroying Dailys participates in major car enthusiast events but faces strong competition in crowded environments with thousands of vehicles and attendees. Many attendees purchase from competitors before reaching their booth, often expressing buyer’s remorse.
With expensive food and long lines complicating the attendee experience, Destroying Dailys sought to stand out by strengthening relationships and increasing visibility before attendees arrived. Partnering with Water Marketing Co., they aimed to implement strategies to enhance their presence and engagement, ensuring their brand resonated in a competitive atmosphere.
"I partnered with Water Marketing Co. because it seemed like an interesting way to get more people to us at events, I didn't even consider the other benefits that we've discovered."
- Alex Cardenas
The Outcome
The outcome was exactly what Alex had hoped for. A team distributing free, ice-cold waters at the event created buzz and drove more traffic to his booth. Customers appreciated the sustainability of using cans instead of plastic and responded positively to the discount offered for holding a can, which allowed Alex to directly track the initiative’s impact. Sales saw a significant lift during the event.
The success extended beyond the event, as attendees used the QR code on the cans to access discounts. Alex was surprised by the surge in traffic and sales from these scans, which continued for more than 10 days after the event.
Noteable increase in foot traffic
25% increase in transactions
Average sale increased by >15%
A 35% lift in web traffic after the event!
Numerous compliments on sustainability